This post brought to you by bigDOTprint. All opinions are 100% mine.
bigDOTprint is an international boutique printer in Los Angeles, California. They are environmentally friendly and provide high quality, quick, affordable printing and binding services.
Now, I know that most of you have either already mailed your Holiday cards or have decided not to send any at all this year. However, the new year is always a great time to reconnect with people you’ve lost touch with – especially clients.
Common marketing tenants say that a person needs to have 8 “touches” before they will remember a person or brand. For example, if you are a Realtor, you will want to find 8 opportunities to contact a potential client before they will think of you for their real estate needs. Sending Note Cards to clients when yours will stand out from the crowd – say “Hey, thought you may be missing all the cards you were getting for the holidays, so thought I’d send you one now just for fun.” or a Happy Valentine’s Day card. Those will go a long way.
Another example from real estate may be to take a picture of their house during the summer or spring, then send them a card with that photo in the middle of winter saying what they have to look forward to in a few months.
Regardless of the message, the point is to keep your name and company in front of them so you are the first one they think of when they need those services.
If you decide to use bigDotprint for some of these services, reference Mom in Management in the note section of your order and you’ll be entered to win 25 free note cards.